Treat your customers like VIPs or like royalties. Take into account their service history and review the details and little things they enjoy or prefer while in your salon. Be familiar with what kind of coffee, tea, or drinks they prefer. If they love pets, then ask your nail technicians to talk about it while doing their nail polish. You have to make them feel that they are important and treat them not only as clients but also like friends. Another method to have long-time clients is by trying to book them up for another appointment before they even leave your salon. Then days before the schedule, give them a call or send a message reminding them of the set appointment. Always remind them to have a maintenance and pampering schedule for their nails so they will be more encouraged to book appointments to your salon regularly.
Now that you are already secured that your present clients will be loyal to you, the next thing to pay attention to is obtaining new customers. The best way to begin this is by getting referrals from current clients. You can start a referral or rewards programs so your existing customers will benefit from it. Making a stunning, appealing and creative portfolio of your nail spa and treatment services can increase the number of your clients as well. This portfolio can also serve as a catalogue or a guide where you customers can choose from. Take good photos of every nail art done and compile it. You can use some of them for your window advertising strategy.
Online marketing is another effective strategy booming these days. Take advantage of these new marketing techniques by making and designing a website for your business. Aside from making it aesthetically wonderful, try to aim for an interactive website as well. Understand how to gain more traffic to your website so there will be more people to know more about your salon, thus increasing potential leads for your business.
Traditional ads such as newspaper and magazine advertisement are still very much effective. You can also sponsor events, promotions and contests in your areas to achieve more exposure for the business. It is important to understand that you do not have to put too much budget for your marketing techniques. Just try to be creative when thinking of marketing strategies so you can reach out to all sectors in the community, hence, increasing the number of people who will visit your salon.