the five types of online shoppers
More specifically, online shoppers typically fall into different profile categories, and I will outline several of them below.
The behavior of \"window shopping\" has been transferred from one afternoon in the shopping center to one afternoon in browsing the web from home, or browsing the mobile web during the trip.
It\'s not surprising.
There are many reasons why online shopping in Canada is becoming more and more popular ---
As more and more retailers realize the market value of online sales, we see more and more products that can be purchased online.
Retailers also recognize the value of exclusive offers and online deals to drive sales.
Let\'s not forget how accessible the \"World Wide Web\" is to ordinary consumers.
Whether you\'re surfing the Internet from work or home, on mobile or through one of the ten coffee shops on the side of the road with free WiFi ---any road --
Internet accessibility has created an era of constant browsing, an act that is changing the landscape of \"consumers.
\"As a person in the e-commerce business, I noticed some interesting online shopping trends that put the buying habits of online consumers first.
More specifically, online shoppers typically fall into different profile categories, and I will outline several of them below. (1)
The fanatic ShopperOnline shopping has created a previously unavailable accessibility that can buy millions of ready-to-buy products at any time.
This creates a shopper who bids and buys online every day from their favorite retailers and online stores. These early-
Adopters have been shopping online for many years and know all the business secrets.
They know which sites have the best shipping, the best customer service, the best deals and the best return policies.
In fact, most of their shopping is done online.
Their friends call them \"shopaholics\", but in reality they are just savvy shoppers, ahead of the trend in online or mobile shopping, which I believe is the direction of future business development. (2)
We all know the phrase retail therapy.
An emotional shopper is a splurge to meet the needs ---
They buy because they are upset, stressed or just bored.
For whatever reason, the instant satisfaction of clicking the checkout button and the excitement of receiving the purchase are usually enough to buy again. (3)
Impulse shopping online sales and exclusive offers provide motivation for impulse shoppers, which will certainly not be lacking when you shop online for your next consumption.
This shopper was triggered.
They are happy when they browse through the sale and see \"1 item left in stock ---
The sense of urgency drives the purchase, which this person can prove, whether it is demand or demand.
Retailers have seized on the trend of impulse buying and now have some sales strategies to attract this buyer, including: a smart sidebar based on what customers have previously viewed or purchased, provide \"other items you may be interested in \".
This strategy is similar to the point of sale displayed in-
A shop next to the checkout counter that displays a bunch of smaller, affordable items.
If retailers have a way to maximize when buying on impulse, they will. (4)
The deal hunter is a special type of shopper because the impulse to find a deal drives them.
They always know something about sales and may have subscribed to every existing online newsletter.
The deal hunters are strategic, patient, and adventurous because they know that everything will eventually be sold, and they are willing to wait even if it means they may fail. (5)
In the casual store related to my last article, there are many casual shoppers who are still shopping online.
Many people buy online occasionally, but not before weighing risks, doing research and self-education before clicking the checkout button.
They are the opposite of impulsive buyers.
Casual shoppers are usually smart shoppers and always save money for rainy days.
With the development of e-commerce and the development of online buyers, we can learn from this great e-commerce to agile e-commerce.
As more and more dollars continue to be used for online consumption, it is important to focus on the buying habits of online consumers.
The list above is not unique to a shopper.